Having Twitter Followers Doesn’t Necessarily Go Anywhere
Recently I ran a market research survey seeking responses from social media networks. In order to get a random sample, I asked one colleague with 2200 Twitter followers to tweet the survey request. The survey was philanthropic in nature, created for a non-profit and took a minute to take. We blasted the tweet twice; the first tweet garnered one result; the second tweet, “enhanced” with some urgent language, garnered 4. In total, that’s 2 thousandths of a 1 percent, or .0002.
I’m not saying that this experience is representative or that we wouldn’t have received more responses if we kept sending out the same tweet. But what it indicates is that there is much to be learned about what exactly is the value and meaning behind the number of a person’s followers on Twitter.
– Stella Tran
http://twitter.com/StellaTran
