Thumbs Up for Tumblr
If you haven’t used Tumblr before, you’ll find it’s elegant, easy to use, and ad-free. LA Times writer Mark Milian recently covered the company on its intentional lack of advertising. It’s refreshing to know we have an online publisher out there making a concerted effort to find more innovative revenue streams than advertising. In fact, it’s even more refreshing that private investors aren’t putting the pressure on Tumblr for quick revenues. Blog advertising is no longer innovative as a revenue source since it became the norm, and anyway it got old fast.
It’s helpful for everyone involved with Tumblr to take a forward-thinking approach since it means it’s less critical for the company to win more eyeballs (for more adviews), and they can focus their energies on creating more value for their existing communities, and potentially become a model for everyone else down the line.
